BMW stands for Bayerische Motoren Werke. Or, for the English-speaking folk, roughly translates to “Bavarian Motor Works.” You can be forgiven if you only know BMW from its iconic letters and nothing much more beyond that, but there’s so much history and meaning behind those legendary letter pillars of the automotive industry. We’ll touch quickly on how BMW came to be, the significance behind the logo and the all-encompassing slogan that represents what it means to drive BMW. Edmonton BMW is your local source for everything you need to know about BMW, from vehicles to service to research!
What is the History of BMW?
The origins of BMW stretch all the way back to 1913, with a company called Rapp-Motorenwerke GmbH who produced aircraft engines. Rapp-Motorenwerke GmbH shared headquarters in Munich with another company called Gustav Otto Flugmaschinenfabrik (the factory where the Rapp engines were actually put into the aircrafts), which went bankrupt in 1916 and led to them changing their name to Bayerische Flugzeugwerke AG (BFW). Rapp-Motorenwerke GmbH followed soon behind in the naming convention, switching theirs up to Bayerische Motoren Werke GmbH. Thus began the name of the storied company and brand, of course now more colloquially known as BMW.
Where did the BMW Logo Come From?
With its black band featuring the BMW lettering, surrounding blue and white checkering, the BMW logo was born out of its Bavarian roots. The creation of the logo came from combining the outside black band from the previous Rapp Motorenwerke logo with the colours of the Bavarian flag filling the inside. Some say that the interior colour patterns mimic an airplane propellor (again, harkening back to the company’s original plane production roots), but this largely stands as a rumour. What is defined, though, is the logo’s deep connection to the beginning of BMW, a tether from 2020 all the way back to 1917. Alongside its name itself and slogan (more on that in a minute), the BMW logo is one of the most distinguished and well-known across the automotive industry, and among popular brands.
What is the Slogan of BMW?
“The Ultimate Driving Experience” is the fabled slogan you’ll often see next to all of BMW’s supreme offerings. And, what better set of words to describe what it means to drive a BMW, a vehicle driving experience that truly needs to be felt first-hand to fully understand. Operating at the peak of luxury, performance, style and technology, BMW stands firm in their slogan, and how it stands for the high-level feeling felt across any Series, X or M model. As possibly the most memorable car slogan out there, and rightly so, BMW models show how it’s bred out of truth.
Want to learn even more, check out our research pages on models, technology and comparisons against competitor vehicles. We offer deep inventories of both new and used BMWs for your perusal. For all your BMW Edmonton needs, from sales to service to parts to financing and more, drop by our dealership, or give us a call.